News from the Trade Fair MIMS Powered by Automechanika, Moscow

In order to introduce its latest product developments, Japanese Company Mitasu Oil once again took part in a specialised international exhibition MIMS powered by Automechanika, held in Moscow (Russia) from 27 to 30 August 2012.

The international specialised trade Fair MIMS powered by Automechanika is the most extensive exhibition and is globally recognised as the number one event for the motor industry for its broad range of spare parts, components and equipment for vehicle servicing. This year the 16th edition of MIMS powered by Automechanika hosted 1539 companies from 34 countries around the world showcasing the scope of their products and services.

The Mitasu Oil Company took part in this trade fair for the third time. Even though three years ago this was just a beginning, under the slogan «Russia! See you soon!», today - the Japanese Company is represented by an extensive network of regional distributors, retail stores and auto service centres in various regions of Russia, neighbouring countries and beyond.

Due to the fact that over the past two years the range of motor oils and special fluids produced by the company has significantly expanded, MITASU brand products were in the centre of attention at the MIMS powered by Automechanika 2012. A new line of Company products attracted special interest from exhibition visitors, namely: motor oils MITASU EURO DIESEL LONG LIFE 5W-30 100% Synthetic, designed for the latest diesel engines, which require application of oils with low SAPS grade; and MITASU HEAVY DUTY LONG LIFE DIESEL CI-4 10W-40 Synthetic Blended, designed for commercial UHPD (Ultra ‎‏‎ High Performance Diesel) engines, allowing the extension of drain interval up to 45,000 km. Special Fluids such as MITASU CVT ULTRA FLUID 100% Synthetic were also presented at the show. The product properties are optimized, factoring in design features of Honda, where the application of special HMMF and MITASU ULTRA PSF-II 100% Synthetic fluids are recommended for use as power steering fluid for Honda, Acura, Rover and other vehicles.

During the trade fair MITASU Oil representatives carried out negotiations with key players in automotive oils market and signed new agreements.